Take 5 with... Cristina Kountiou-Perraki

Cristina Kountiou WOMB Hong Kong sustainability SCAD Hong Kong professor

WELCOME TO WOMB'S WEEKLY "TAKE 5 WITH..." SERIES. ROUGHLY ONCE A WEEK WE WILL FEATURE A SHORT INTERVIEW WITH A HK-BASED CONSCIOUS PERSONALITY.

THIS WEEK WE PRESENT TO YOU CRISTINA KOUNTIOU-PERRAKI: FASHION DESIGNER, EDUCATOR & FASHION PROFESSOR AT SCAD HONG KONG.

1. Tell us a bit about yourself, where are you from, and why did you choose to be based in Hong Kong (at least for now)?
I am a Fashion Designer, Sustainable consultant and Fashion Educator at SCAD Hong Kong. I teach design, marketing and management for under grad and graduate students.  I am originally from South Africa but with Greek/Italian heritage and I moved to Hong Kong from London 11 years ago. I was scouted and at that time thought it would be a good opportunity to try Asia for a few years, which it was and where my passion for sustainable fashion grew

2. What's important to you, and how do these values affect your professional choices? 
Transparency is really important to me. And this is translated in how I communicate in my work to clients, peers or students. I believe in moving forward we all need to learn to collaborate and work together and this is done through transparency of objectives and ideas.

3. What are your thoughts on waste and pollution in Hong Kong? 
I believe there is still a long way to go and a lot to tackle regrading this topic.
Clothing waste is an issue which is why we see more and more brands offer clothing pick up points in their stores. As well as institutions like HKRITA developing a system that separates a clothings mixed fibres and can then be repurposed into a new garment. This will be availed to see later this year at The Mills.
In regards to pollution, there is so much to discuss from air to recycling to packaging but it's definitely topics that need to be addressed not just by brands and NGOs.

4. What's your personal battle? How do you make your everyday life greener?
I have started with small steps. Metal straw in my bag (which has helped immensely) retusable water bottle. For my daughter's lunch we don't buy small plastic yogurts but one big tub and use mini glass containers. Where I can I go for pre-loved goods and try to stay mindful about my shopping habits.

5. What’s next for you? What interesting projects are you working on?
My focus right now is education. Educating and creating awareness about sustainable issues surrounding the fashion industry. This is through collaborative opportunities with industry and educational platforms.

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